Software Engineer · Since 2013Software Engineer · Indie App Builder · Since 2013
Iord
Neto
Building software products from zero to launch. 12+ years of experience, now focused on apps I own.I build software products from zero to the App Store. 12+ years of engineering experience, now focused on apps I own — clean code, real users, and good waves.
01. About
Who I am
I'm a software engineer with 12+ years of experience who now builds his own products. My focus is on shipping real apps that real people use — from idea to the App Store, with everything in between owned by me.
QuitPuff is my current main project — a React Native app helping users quit vaping, with gamification, health tracking, and subscription revenue. It's the kind of thing I love building: a real problem, solved with clean engineering, and monetised independently.
When I'm not at the keyboard, I'm in the water. Surfing and engineering have more in common than you'd think — reading the environment, timing the moment, and committing fully when it's right.
12+
Years shipping software
Apps
Products I build & own
Floripa
Based in SC, Brazil
Sports addict
Surfer, footballer, jiu-jitsu practitioner — practically a multi-sport athlete. Just don't ask me to pick one.
02. Experience
Where I've worked
2023 — Present
Indie App Developer
Designing, building, and shipping my own software products. Current focus is mobile and web apps for real users — from zero to production. Own the entire stack: product, design, code, infrastructure, and distribution.
2021 — 2023
Staff Software Engineer
Teachy
Designed and implemented distributed backend services handling high-throughput workloads. Introduced observability standards (tracing, metrics, alerting) across the engineering org. Mentored a cross-functional team of 10+ engineers.
2019 — 2021
Senior Software Engineer / Tech Lead
Sticky
Led frontend and backend development of core product features. Established code-review culture and CI/CD pipelines. Collaborated directly with product and design to ship user-facing features on a tight cadence.
2016 — 2019
Software Developer
Pulsares
Built web applications and RESTful APIs serving thousands of daily active users. Took ownership of critical payment and auth flows, improving reliability and cutting error rates significantly.
2014 — 2016
Software Developer
Scadi
Contributed to a growing product team building web systems. Learned to navigate real production environments, work across codebases, and ship features collaboratively.
2013 — 2014
Junior Software Developer
FMA
Started my software engineering journey building web apps. Learned the fundamentals of shipping real software: version control, testing, code review, and working within a product team.
03. Skills
What I work with
Languages
Frontend
Backend
Databases
Cloud & DevOps
Architecture
Core proficiencies
04. Projects
Things I've built
QuitPuff
FeaturedHelping people break free from vaping — one day at a time.
QuitPuff started from a simple belief: quitting vaping is hard, but it doesn't have to be lonely. The app gives users the tools, data, and daily wins they need to stay on track — turning one of the hardest habits to break into something measurable, motivating, and even satisfying.
Every puff logged becomes data. Every day clean becomes a streak. Every dollar not spent on vapes is money back in your pocket. QuitPuff tracks it all — health milestones, savings, and progress — backed by gamification and a subscription model that keeps the product sustainable.